Annual Letter 2021

Dear All,

Following years of significant work, Kunden Broker entered 2022 a stronger company focused on continuous and sustainable improvement in our strategic positioning, and in our financial and operational performance. I am very proud of the results we achieved in 2021 and the value our colleagues created for our clients. Most impressively, Kunden Broker’s improvement was shaped within an ever-changing and highly unpredictable external operating environment.

Looking back at 2021, our team successfully addressed several of our strategic imperatives: The current trend is clear and demonstrates the need to invest in digitalization. Digitalization not only enables more efficient and less wasteful processes, but it is also the basis for the transformation of business models from linear to circular. This transformation is the basis of a new phase that is highly sustainable and will also mark the transition from the product economy to the service economy. In the past years, Kunden Broker pivoted to profitable growth – building on a foundation of sales quality excellence, operational excellence and talent enhancement. While there is more work to be done, our team has demonstrated an ability to execute on complex priorities under any conditions.

Life Insurance Net Premiums Written (NPW) grew by 4,75 percent in 2021, General Insurance (NPW) grew by 36,45 percent in 2021, including an excellent growth in non-Auto Lines. Overall, we are extremely proud of these results. While we recognize there is more progress to be made on our journey to be a top performing company, the stage has been set for a successful 2022.

There are no shortcuts to excellence. Excellence requires a well-executed strategy with multiple, disciplined steps of progress over a period of time and a willingness to adapt to an ever-changing external landscape. At Kunden Broker, we are striving to be an excellence-based and results-oriented company – in everything we do.

We strive for excellence and positive results in our performance, in how our colleagues serve our clients. At the same time, we are committed to operating with transparency and setting realistic and achievable goals.

So, I will close where I started—with a sincere thank you. Your trust and confidence in Kunden Broker have helped us build a remarkable company, one whose future has never been brighter!